Marketing Strategies

Marketing Strategies Marketing strategy helps organizations to focus their attention to complete resource utilization to increase sales and win over their competitors. Every company applies some kind of marketing strategies to maintain existing customers, attract potential customers and also to maintain and enhance their reputation in the market. When designing a marketing plan, first a marketing strategy is taken into consideration. The marketing plan consists of steps to be...

Global Marketing

Global Marketing Global marketing is nothing but marketing done on national and international level and which involves understanding the similarities, dissimilarities and taking advantage of the opportunities to attain the goal. Concentrating on global marketing is as important as concentrating on domestic marketing if a company is aiming to increase sales. The domestic market has become saturated in most categories of products and services, in all industrialized countries and...

Advertise, Do not Spam

Advertise, Do not Spam There is a fine line between advertising and spam and unfortunately many business owners do not understand the difference between the two. This is important because while a cleaver, well planted Internet marketing campaign can help to attract new customers and keep existing customers loyal, spam is likely to alienate both new customers and existing customers. This can be extremely damaging to profit margins for the business owners. This article will take...

Converting Every Visitor into Subscriber

Converting Every Visitor into Subscriber If a person visits your website and leaves, chances are that he or she will not come back, especially if there are no compelling reasons to do so. After all, we all behave rather impulsively on the Internet, so much so that we can easily forget where we were 10 web pages ago. But the bottom line is that your visitor may not come back to your website again. If 1,000 visitors visit your website, leave and never come back again, you can...

Self-Disclosure

    In an interaction between the individual with others, whether others will accept or reject, how they want others to know about them will be determined by how individuals in expressing themselves. Self-disclosure is the process of presenting themselves embodied in the activities to share feelings and information with others (Wrightsman, 1987).    According to Morton (in Sears, et al., 1989) self-disclosure is an activity to share intimate feelings...